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Brand Identity

A compilation of images representing diverse brand campaigns, including visual branding, advertising, and promotional materials. These projects demonstrate the strategic approach and visual storytelling in creating impactful brand campaigns for digital marketing.

Bequita's Blooms Harlingen, Tx

Gerbera Daises is a big seller at this local flower studio. Embracing these statement elements throughout the development of the branding guide was very important to stay true to the business recognized identity.

Bequita's Blooms

Sketches for potential logos. Although not all sketches were used for final logos they did however inspire for other graphic elements for future projects.

Branding Guide

When developing Bequita's Bloom's identity I researched the businesses previous marketing posts on social media and got inspired by some of the elements that are shown on their direct website so that the brand's identity would remain consistent and true.

Sketch to Digital Illustration

Translating a simple sketch to a mockup image of playing card deck was done with a series of Adobe programs. Such as Illustrator for the creation of the original vector graphics and InDesign for the layout format of the entire deck playing cards. Finalized with mockup representation in Photoshop.

Plant Playing Card Design Mockup

Each illustration was carefully curated to align with Bequita's Blooms brand identity, highlighting their best seller botanicals in their shop.

Plant Playing Card Designs

Each card originated from just a sketch and was transformed into these final elements. Most of these vector graphics can be marketed throughout her business in various ways such as printable ads, social media posts and even customized merchandise.

Flyer Advertisement

The vector graphics that were originally created for the playing cards could also be used for other marketing medias.

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